Protouch

Customer Journey

Where orders are coming from — source, channel & campaign attribution

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Total Orders
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Total Revenue
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Avg Order Value
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Top Channel
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Attribution Coverage
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Daily Trend
Orders & revenue over the selected range
Channel Mix
By UTM medium classification
Top Campaigns
By order count (utm_campaign)
CampaignOrdersRevenue
Referring Channel
Where clicks are coming from
Top Sources
Cleaned utm_source — Meta, Google, Instagram, Direct etc.
Payment Type
COD vs Prepaid split
Top Products
By quantity sold, this range (SKU-level)
SKUProductQty SoldRevenueOrders
Page Type
Landing pages grouped by URL pattern — Homepage / Collection / Product / Landing Pages
Top Landing Pages
Orders by first-visit landing page
All Landing Pages
Full breakdown, sorted by orders
PageTypeOrdersRevenueAOVShare %
Customer Journey
Landing page chain — page type, then the exact page within it, showing how many of the previous step's orders carried through
Journey Detail
Every landing page type → specific page combination, sorted by orders
Landing Page TypePageOrdersRevenueAOV
New Customers
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Returning Customers
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Repeat Rate
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by orders, this range
New Cust. AOV
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Returning Cust. AOV
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New vs Returning — Daily Orders
Stacked orders per day over the selected range
Revenue Split
New vs returning share of revenue
By Channel
Which channel brings more new vs returning customers
ChannelNewReturningNew %
Customer Type
Order count breakdown, this range
Cohort Retention
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CohortSizeM0M1M2M3M4M5